Design innovation meets style and sex appeal with Perfect Tan Bikini’s new twist on tanning with its strapless and backless options. Made possible by patent-pending self-adhesive technology, the bikini top is secure, completely waterproof, and reusable. According to Founder and CEO Claudia Cardenas, “Our customers have a taste for edge…they’re sexy, adventurous, hip, and Web-savvy.” The potential in online marketing inspired an upcoming MySpace campaign that will generate more than 2.4 million impressions, as well as a slate of events and promotions designed to cross the digital divide from coast to coast.
Celebrity Jessica Simpson, with InGear Swimwear and the Camuto Group, Simpson’s licensing house, launched the latest edition to her lifestyle collection—Jessica Simpson Swim. InGear, backed by more than 17 years in the industry, worked closely with Simpson to design, produce, and distribute the line of contemporary one-pieces and separates in retro prints, girlie basics, and American-girl–inspired and pin-up–inspired silhouettes. Marketed for women ages 18–40, the line offers something for every body type and is available at major department stores and specialty boutiques at prices ranging from $50 to $70 for separates and $100 to $140 for sets.
Beach Rays is all about style, innovation, and value. What began with basic swim trunks and board shorts more than a decade ago has grown to include complete divisions for young men, men, juniors, missy, boys, girls, toddlers, cover-ups, and t-shirts. For 2009, Beach Rays has developed a new high-performance fabric, Micro Serge Twill, that gives its board shorts and swim trunks unprecedented durability with an ultra-luxurious texture.
Diva 2009 takes a trip to Africa with a fresh, colorful, exclusive new collection. Geometric prints, strong colors, bi-color combinations, and accessories reflect the continent’s ethnic influences. The glitz of gold and silver express the glamour typical of North African countries such as Morocco, while Swarovski stone embellishments pay tribute to the diamond mines of South Africa. The groups are based on Diva’s best-selling silhouettes which have a proven fit. The look is innovative, unique, and feminine, yet also practical and commercial.
Although a rookie in the swimwear industry, Ed Hardy Swimwear has experienced a strong maiden year, including the introduction of its sultry sister Christian Audigier Swimwear. Both tattoo-inspired, contemporary collections are designed by Christian Audigier, make unique statements of their own, and are produced in the United States by Los Angeles–based swim manufacturer Sea and Sun. Bold colors, eye-catching designs, and signature logos turn heads. Sublimation, the unique and complex engineering process by which ink is inserted directly onto the swimsuit’s fabric, makes these swimsuits individual works of art. From concept to completion, each piece is designed and produced by hand.
This year, ViX Swimwear celebrates 10 years of fashion. ViX offers three fabulous collections of high-end designer swimwear: ViX, Sofia, and Hermanny. The contemporary ViX line began in 1998 with a small collection of Brazilian-cut bikinis and has grown into a vast collection of swim and resort wear including bikinis, tankinis, one-pieces, caftans, and beach dresses. The sophisticated and simple designs of Hermanny offer women more coverage and support with style, while Sofia is a whimsical and flirty line for the tween market.
Under the SHI Swimwear umbrella, brand labels Alicia Simone, Shore Shapes, and Tangerine are sold to specialty stores, department stores, and through mail order. The collections feature an extensive variety of missy, women’s, contemporary, and maternity swimwear at affordable prices. Exclusive prints and solids are crafted from the finest four-way stretch tricot/Lycra for comfort and fit. SHI has sales office locations in Los Angeles, New York, Atlanta, and Naples, Florida.
Los Angeles-–based A.B.S. by Allen Schwartz has signed a new license for the lifestyle category of swimwear, including swim and resort cover-ups, with BlueWaterDesignGroup, a division of Apparel Ventures Inc., a leading manufacturer and marketer of contemporary swimwear and swim-related apparel, also based in Los Angeles. The well-established A.B.S. brings its keen sensibility for interpreting the newest global fashion trends to the designer swim marketplace. A.B.S. by Allen Schwartz Swim officially launched its first collection at the Miami SwimShow and is slated to ship to the finest department and specialty store for Resort 2009.
Established more than a decade ago, Banana Split USA delivers a versatile wardrobe of beachwear and casual luxury clothing for the modern lifestyle. The 2008 collection, inspired by the theme of freedom, features tops, shirts, cargo shorts, board shorts, and elastic shorts for men, women, and kids that offer both comfort and the latest in fashion.
Trunkettes™ are swim trunks for women with mix-and-match tops. Sporty, flirty, and functional, Trunkettes come in many fun colors and patterns such as polka dots, peacock, snakeskin, stripes, graffiti, and skulls. Styles include Bermuda-length low risers, short hot pants, and modest high-waisted shapes, with conveniences such as Velcro pockets, bikini bottom linings, and drawstring waists. Media features include the New York Post, Chicago Tribune, Fox Business News, and CNBC’s “Big Idea with Donny Deutsch,” where they were called “lightning in a bottle” and a “huge idea.” Trunkettes allow women to be active with comfort and confidence.
Surf Expo convenes Sept. 12–14 in Orlando, Florida, where manufacturers and specialty retailers in the board, beach, and fashion industries converge in a business-first environment. The evolution of the trade show from its surf roots to a comprehensive boardsports and coastal-influenced fashion and accessories show is a perfect match for the growth and changing needs of these industries.
The captivating Bikini Flavors Cruise 2009 Collection consists of reversible string bikini separates that are fun, daring, and stylish. Styles include: a monokini; cover-ups; triangle, tankini, bandeau, and halter tops; and hipster, Brazilian, tanga, and boy short bottoms—all sold separately for an individualized look and fit. Sizing is scaled from XS–D for tops and XS–XL for bottoms and pricing for the American-made products is $76–$94 per piece. The fashionista, the fit, the active, and the sexy will all appreciate the customization factor achieved with the reversible pieces and corresponding ties for a unique and flexible swimsuit.
The Hot Tuna Spring 09 Collection finds inspiration from the new wave era. The mad mash-up of hippie chic and rock ‘n’ roll come together in this print-savvy collection. Featuring electric tie-dye, graphic one-of-a-kind lipstick prints, neon baby gingham, and a Hot Tuna twist on polka dots, the collection is all about color and graphics. The Aztec Native American blanket print is the designer’s pick of the season. Silhouettes are flirty and sexy, yet easy and classic. There are string bikinis with some fun fashion asymmetrical pieces to choose from. Hot Tuna continues to push the envelope with innovative prints and unique twists of color.
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